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Top 20 ServiceNow Competitors And Alternatives (2022)

ServiceNow is a software development firm based in the United States that offers clients a cloud computing platform to assist them to manage digital processes for enterprise operations. ServiceNow, founded in 2003 by Fred Luddy, former CTO of Peregrine Systems, has become one of the most sought-after in its field. However, for a variety of reasons, this service may not be appropriate for all businesses. We have compiled a list of ServiceNow rivals for them.

Top ServiceNow Rivals

Before we get into who ServiceNow’s rivals are, let’s take a look at the company’s background.

The core idea of ServiceNow is to arrange a completely different approach to providing customer assistance. ServiceNow refactored and housed all of Peregrine’s software code from the 1980s on its own servers. Customer access to the service was provided directly over the internet, eliminating the requirement for costly software deployment on local equipment. When ServiceNow first launched, this technique was a true novelty since the Software-as-a-Service collaboration model was still in its infancy.

ServiceNow has been providing services to entrepreneurs all around the world since 2005. The firm today employs over 3,000 employees, has a worldwide customer base of over 2,400 organisations of all sizes, and has a revenue of more than $1 billion. ServiceNow’s service profile remains the same: development, installation, and maintenance of subscription-based applications accessed over the internet. See 20 Best Configure Price Quote Software (CPQ) In 2022. 

In recent years, ServiceNow has expanded beyond managing simple IT services (as many of its competitors have), to include management services for the majority of business processes. This enables entrepreneurs to use the ITSM model for finance, HR, human resources, and marketing while also managing analytics, development, resources, projects, and other business areas from a single platform. Other departments may readily leverage standard ITSM processes like user requests, asset management, and knowledge bases.

ServiceNow offers numerous advantages, including a single-service automation platform with a single architecture and data model, a common resource base, and a diverse portfolio of core services such as business process editor; configuration management; reporting; problem management; analytics; financial management; document flow; supplier and contractor management; contract management; software development life cycle; infrastructure resource management; a self-service portal; human resource management; and human resource management.

What Motivates People to Use ServiceNow?

Due to its comprehensive functionality and lengthy history, ServiceNow is beloved by millions of businesses worldwide. The following are the primary advantages:

Best ServiceNow Competitors

Let’s take a look at the best ServiceNow competitors listed below.

#1. ConnectWise

ConnectWise, a reputable business-enhancing software company, provides a variety of solutions ranging from process automation to security optimization and more.

Continuum, ConnectWise’s client support solution, includes cutting-edge capabilities such as automation and easy help desk features that make connecting with essential solutions simple.

If you’re a tech startup with a growing client or customer base, this is a platform worth exploring.

#2. Spiceworks Help Desk

Spiceworks’ basic version is free. Spiceworks has a variety of outstanding helpdesk and self-service capabilities despite the fact that it is not a paid service.

The platform’s simplified design enables sharing information and tracking internal users’ concerns quickly and easily, and the platform’s inclusive character makes setting it up and integrating it within the firm very simple. This might be a good alternative for a small business or a beginning enterprise.

#3. Helpjuice

Naturally, Helpjuice is at the top of the list. After all, we’re quite proud of our platform (and it just makes sense).

HelpJuice offers a specific knowledge management solution that will boost your content while providing your clients with access to essential self-service information for individuals who do not require everything that ServiceNow has to offer.

Our clean interface and navigable dashboards, as an industry-leading knowledge base specialist, are meant to allow your business to expand beyond its expectations through enhanced access to crucial information.

#4. SupportBee

SupportBee provides both customer portal and knowledge base software, as well as a unified ticketing system to improve internal cooperation and connection.

SupportBee may be used to develop customer-facing search bar-based FAQ portals and ticket tracking choices in addition to its basic internal functions, making it a comprehensive, adaptable solution.

SupportBee is an ideal choice for businesses who want to foster a more collaborative culture while simplifying customer communications.

#5. Jira Service Desk

Jira is a platform that provides end-to-end assistance for internal users, business partners, and, of course, customers. It includes a fully working ticketing system and a service desk.

The platform’s service desk provides a full, interactive view of all internal IT and support operations, allowing users to easily exchange insights and collaborate.

For businesses that want to promote openness and break down internal communication barriers, Jira Service Desk is a wonderful choice.

#6. Help Scout

Help Scout, another well-known help desk and customer care assistance company, provides a variety of important services under one roof.

Help Scout’s communications-based products, with a strong focus on the customer experience, guarantee that enquiries are handled in a friendly, human manner, rather than treating individuals like tickets or statistics.

Help Scout also includes tools that enable firms to create consumer-facing self-service platforms like knowledge bases or FAQ portals.

#7. Zendesk

Zendesk is without a doubt one of the most well-known CRMs, helpdesks, and knowledge management systems on the market.

Zendesk offers unique functionality and advanced capabilities for both internal and external knowledge-centric solutions to organisations across sectors.

However, as well-known as it is, the Zendesk platform is not for everyone. Before making a formal commitment, it’s probably worth investigating alternative choices.

#8. Oracle

Oracle is one of the leading providers of enterprise solutions in the technology sector. Oracle is a cloud-based platform that helps businesses manage their data and improve their operations.

Did you know it has a market valuation of $218.81 billion, making it one of the world’s largest software companies? Yes, the company’s net revenue in fiscal year 2021 is $40.5 billion.

ServiceNow is a rival to Oracle; the firm has almost 136,000 people, which is nearly ten times the latter.

Furthermore, Oracle’s PeopleSoft offers a complete suite of technologies that may meet your company’s demands. It is used by thousands of businesses worldwide in a variety of sectors.

#9. Zoho Desk

Zoho Desk is a CRM and help desk platform that offers a plethora of business-enhancing functions in a single unified interface.

The platform’s complete omnichannel and process management solutions not only assist businesses in effortlessly building connections across touchpoints (from email to social media and beyond), but also in boosting internal efficiency.

Its sophisticated analytics interface also provides a depth of information that will greatly help users enhance their knowledge base and customer-facing activities.

#10. Workday

Workday is a human capital management and financial management software company based in the United States. Following Oracle’s acquisition of PeopleSoft, the firm was created by the founders and executives of PeopleSoft. Workday’s HCM (human capital management) is a strong rival to ServiceNow’s H.R. Service Delivery.

Workday’s yearly revenue was $4.894 billion at the end of October 2021, a 17.58 percent growth year over year. The company’s offerings include Workday Planning, Workday Recruiting, Workday Learning, Workday Payroll, and Workday Financial Management.

#11. Salesforce

Salesforce is one of the world’s major providers of cloud-based CRM software (customer relationship management). Its CRM is used by around 150,000 businesses to automate workflows, sales, marketing, and other business activities.

The corporation generated net sales of $21.25 billion in fiscal 2020, and it is expected to increase to $26.8 billion by the second quarter of 2022, with over 56,000 workers.

It provides full corporate integration, giving it a competitive advantage over ServiceNow. It is a one-stop shop for all automated procedures.

#12. HubSpot

Let’s begin with HubSpot’s ServiceNow rivals. First and foremost, this is a CRM. This firm, however, also provides the HubSpot Service Hub, a premium customer service and support platform. It includes both common and unique features such as reporting tools, automation, customer satisfaction evaluation, and so on. You may also use this platform to develop movies and your own knowledge base. This module is accessible to all HubSpot Sales and HubSpot Marketing users (although you can certainly use it separately).

The basic version has two ticket processes. Automation, improved customer communications, a knowledge base, and customer surveys are all included in the professional edition. In addition to the above features, the Enterprise edition allows you to create custom objects, transcribe conversation records, establish playbooks, and distribute permissions amongst teams with hierarchical structures.

#13. SAP SE

SAP SE is a German software firm that develops corporate solutions for customer relationship management and business operations. It also leads the list of the most valuable IT businesses in the world, with a brand value of $57.58 billion.

Did you know that SAP SE’s net sales would be $32 billion by the fourth quarter of 2020, with a net income of $6.75 billion? It also has the largest workforce, with 102,000+ people, which is eight times that of ServiceNow.

Furthermore, the company’s SuccessFactors is one of the greatest alternatives to ServiceNow’s H.R. Service Delivery. Businesses use SuccessFactors to match market-driven initiatives with their goals and monitor employee performance. This improves efficiency, execution, and overall performance.

Furthermore, the corporation implemented SAP S/4HANA in 2015, which delivers powerful cloud-based functionality for data analytics.

#14. Cherwell

Let us now compare Cherwell and ServiceNow. Cherwell Service Desk is an ITSM that is both adaptable and scalable, with a high level of automation. This solution includes a change management module, an incident and request management system (for both clients and business owners), and a workflow configuration panel. The self-service portal, comprehensive reporting tools, codeless architecture, service integration (many sources may be connected at the same time), CMDB, and a drag-and-drop designer for dashboards and forms are among the secondary features.

In terms of flaws, unlike ServiceNow users, some Cherwell users complain about poorly designed responsive forms and web portal aesthetics, as well as issues with the reporting engine.

#15. ServiceDesk Plus

ManageEngine ServiceDesk Plus, a rival to ServiceNow, is a cloud-based technology for improving help desk and IT asset management. At a cheap price, it provides a full package that includes incident management, ticketing, asset tracking, procurement, contract administration, a self-service portal, and a knowledge base. The service includes all of the technologies required for full-fledged IT automation and effective support staff work.

End customers can submit tickets to ServiceDesk Plus via a variety of means. It also automates critical workflow operations, including routing, alerts, and SLA rule processing.

#16. Splunk

Splunk is a cloud computing business based in the United States that specialises in data analysis software. It was founded in 2003 by Michael Baum, Rob Das, and Erik Swan and rapidly became one of the most lucrative companies of the 2010s. Its revenue is $2.36 billion, and it is headquartered in San Francisco, California.

Computing in the Cloud

Splunk’s cutting-edge software, which borders on artificial intelligence, creates and indexes real-time data to get the desired results. The core of its business structure is data analytics.

#17. BMC

How about BMC versus ServiceNow? BMC rounds out our list as one of ServiceNow’s primary rivals.

The BMC Remedy Service Desk is in charge of automating incident and issue management procedures, allowing IT professionals to respond to events that influence the supply of critical services swiftly and efficiently.

The BMC Remedy Service Desk manages user requests and incident data, as well as incident data from infrastructure elements. Its vast, versatile features and capabilities save the time required to restore normal operations, aid in preventing future incidents from severely impacting corporate operations, and boost IT staff efficiency.

#18. Atlassian

An Australian software firm that works mostly with software engineers and business owners. Atlassian’s flagship product, Jira, is used by enterprises all around the world. The firm was created in 2002, and its revenue is estimated to be approximately $2 billion.


Atlassian has developed into one of the world’s leading software companies thanks to products like Jira, Confluence, Trello, Sourcetree, and Fisheye.

#19. SolarWinds

SolarWinds specialises in network monitoring and the development of suitable software for a variety of organisations. Its headquarters are in Austin, Texas, and it provides around $938 million to the total software sector. It has 3,200 employees and is still growing.


Network monitoring is only a minor component of the software business. Nonetheless, SolarWinds dominates practically every other software business in this market. Donald and David Yonce, two brothers, formed the business in 1999.

#20. CloudTutorial

Reduce your customer service tickets by 80%. Yes, CloudTutorial can assist your firm in accomplishing this goal. It is adaptable to any sector and offers a variety of pricing options. You may set a price for your platform based on the features you desire.

CloudTutorial is a knowledge base application. Its goal is to make it simple for your consumers to discover solutions to their questions. The following is how it works:

Discover: CloudTutorial will give insights into your platform’s customers’ search inquiries. It will reveal whether or not they are able to discover the information. CloudTutorial will also inform you of the features or services that your clients now require.

Build: Once you’ve received input, it’s time to put it into action. CloudTutorial’s search analytics will reveal which items or services your clients prefer.

CloudTutorial will assist your firm in developing a self-reliance culture. Customers will be able to resolve their issues without the need to open tickets.


What is the purpose of ServiceNow?

The ServiceNow business model is built on the provision of products through the use of SaaS cloud computing technologies. It entails creating systems to design, administer, automate, and organise services for businesses. Security, operations, customer service, human resources, and other businesses may benefit from ServiceNow.

What is the appeal of ServiceNow?

It is not only widespread but also durable. ServiceNow is powerful in many parts of its architecture, from evaluating important data to offering an intuitive user experience to ensuring service uptime. Its cloud-based architecture frees it from local resources, allowing it to grow over numerous networks.

How can I get started with ServiceNow?

Your ServiceNow Community account must be linked to your corporate email address in order to access ServiceNow CORE. ServiceNow Community will send an activation link to your business email address when you register your account. You must use the link in the email to activate your account.

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