What is Iterable? 15 Best Iterable Alternatives Software To Try

Looking for alternatives to Iterable? See what other Email Marketing Iterable users thought about when making their purchase decision. When looking at different solutions, people who might buy them compare their competencies in areas like evaluation and contracting, integration and deployment, service and support, and the capabilities of individual products.

What exactly is iterable?

Iterable enables B2C marketers to plan and execute sophisticated multi-channel campaigns in real time. Iterable’s segmentation engine can scale to tens or even hundreds of millions of users and works across any field or criteria. Templates can be changed in any way you want, and they can include logic with HandlebarsJS and data from outside sources with data feeds.

Workflows are possibly Iterable’s most powerful feature. The workflow builder in Iterable allows marketers to create powerful workflows in minutes without coding. These workflows can respond to any user action and include delays, triggers, filters, and much more, all of which work in unison across email, mobile push notifications, and SMS. Finally, Iterable allows users to A/B test every aspect of their campaigns. See 17 Best Business Plan Software To Grow Your Business.

Best Iterable Alternative & Competitors In 2022

Here we make a list of the some of the best Iterable alternatives software to try.

#1. Sage CRM Software


Sage CRM is a cloud-based customer relatioship management solution that provides tools to manage new and existing client relationships and assists small and midsize businesses in optimising their customer experience. Integrated modules for sales and marketing automation, customer service, help desk, social CRM, and more are available. Sage CRM also has strong mobile capabilities. The software can be deployed both on-premises and in the cloud.

Sage CRM can be used to track sales agent performance, forecast trends, schedule meetings, and much more. The dashboard shows current sales deals, and the reporting and analytic features aid in forecasting sales performance and tracking new opportunities. Marketing tools aid campaigners in the planning and execution of marketing and promotion campaigns. The solution can handle campaigns across multiple channels. With the built-in email marketing feature, you can send your contacts promotional emails and newsletters. Its a great alternative to Iterable.

#2. SAP


Another Iterable alternative. SAP Customer Experience is a cloud-based customer relationship management solution that assists small and medium-sized businesses in managing communication and interactions with current and prospective customers. It assists companies in managing their sales pipeline, customers, and marketing operations.

SAP Customer Experience includes built-in capabilities for sales automation, marketing automation, customer support, help desk, and channel management. The solution is also available for on-premise deployment.

#3. Oktopost Software


Oktopost alternative to Iterable enables B2B marketing teams to amplify their brand on social media while also measuring the true impact of social media on business. Oktopost’s B2B social media management, social listening, and employee advocacy solutions allow marketers to interact with customers and prospects on social media, gain actionable insights, and show ROI.

Oktopost helps marketers use social data to improve customer experience and drive revenue growth. It does this by integrating directly with all of the major marketing automation and CRM platforms, such as Salesforce, Marketo, Eloqua, Hubspot, and Microsoft Dynamics 365.

#4. Keap Software


Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that combines customer relationship management (CRM), marketing automation, and e-commerce. Keap helps small businesses in a wide range of industries streamline sales and keep track of how customers feel.

Users can segment contacts, track customer interactions, send emails, and run campaigns that include personalised communication triggers based on emails opened, clicked, and other factors. Users can also manage e-commerce, from inventory management to payments and order fulfilment; create online shopping carts; monitor digital storefront activity; and send quotes, invoices, and receipts. Its a finest alternative to Iterable.

#5. Act-On


Another alternative to Iterable. Act-On was started in 2008 and is a marketing automation tool with a full suite of applications, such as email marketing, website visitor tracking, lead management, social media management, reporting and analytics, and integrations with webinar and event planning.

Businesses can segment their customers into a variety of categories using Act-email On’s marketing, allowing marketers to focus on a specific target market within that email group. The software includes a core website tracking feature that provides complete visibility into the types of customers who visit their site, as well as their activities and time spent on various content while on the website.

#6. Workbooks


Workbooks provides an affordable SaaS platform for growing businesses to run their businesses and engage with their customers. Workbooks creates, develops, and deploys its own software, which is aimed specifically at mid-market businesses.

With real-time reporting and activity tracking, the platform assists sales managers in managing their teams, increasing sales productivity with automated workflows and mobile apps, improving forecasting, and making informed decisions. It also enables businesses to efficiently run marketing campaigns, manage data, accurately segment and target, measure ROI, and drive alignment, maximising the demand funnel.

#7. HubSpot


HubSpot is an industry-leading growth platform. HubSpot’s award-winning software, services, and support are used by over 52,000 customers in over 100 countries to transform the way they attract, engage, and delight customers. The Marketing Hub assists businesses of all sizes in developing a web presence, converting online traffic into leads that can be tracked and nurtured, and analysing marketing ROI. The Marketing Hub is designed to serve B2B and B2C customers in a wide range of industries, including software, technology, accounting, construction, retail, and real estate.

The Marketing Hub provides a number of solutions for attracting more visitors, converting more leads, closing more deals, and ultimately delighting more customers. With integrated blogging and content creation tools, you can create more of the content your prospects want while making it impossible for them to miss it thanks to built-in SEO optimization. Next, convert more leads with landing pages that are easy to create and launch, and you can easily add a form, CTA, or live chat. With world-class marketing automation, you can nurture leads and convert them into delighted customers.

#8. ActiveDEMAND Software


ActiveDEMAND is a cloud-based marketing automation solution that assists marketing agencies in creating and managing marketing campaigns. The solution has features for automating marketing for small businesses, large businesses, digital agencies, and email marketing.

Users can set up multiple accounts in ActiveDEMAND to manage each of their clients’ marketing campaigns and track their performance based on traffic data, prospect conversions, and leads. The campaigns can be white-labeled so that each agency’s brand remains visible in client communications. The solution includes email templates and customizable landing pages. Contact lists can be segmented to generate personalised messages for email campaigns, and users can customise auto-responders and follow-up emails

#9. Mailigen Software


Mailigen is a cloud-based email marketing solution for small and medium-sized businesses in industries such as e-commerce, advertising, banking, media, and others. Email list segmentation, email automation, campaign analytics, sign-up form builders, a drag-and-drop email template editor, premade templates, and online surveys are among the key features.

Mailigen allows users to design marketing emails by dragging text boxes, images, and other components. Users can make and manage marketing campaigns with the help of the solution’s design tools, templates that can be changed, and email styles.

#10. Constant Contact Management Software


Constant Contact provides tools to simplify and amplify digital marketing for small businesses. Constant Contact’s goal is to help its users build strong relationships and get results, like making more sales, getting more customers, or keeping an audience interested.

Constant Contact aims to assist users by:

Increase their audience size

  • Create a list quickly by using landing pages, social media lead ads, and other methods.

Improve customer relationships

  • Create professional emails, divide the list into groups, and automate messages to get more people interested in your business and boost sales.

Make social media simpler.

  • I create and manage social media posts and advertisements to raise awareness, drive leads, and promote growth.

#11. ActiveCampaign Software 


ActiveCampaign’s category-defining customer experience automation platform (CXA) enables over 130,000 businesses in 170 countries to engage with their customers in a meaningful way. The platform provides access to 500+ pre-built automations that combine email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text for businesses of all sizes. Over 75% of ActiveCampaign customers use one of the company’s 850+ integrations, which include Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing begins at $9 per month.

#12. Ontraport Software



Ontraport is a no-code business software that helps service businesses systemize and scale their operations. Ontraport manages and automates the entire buying cycle, allowing business owners and teams to focus on providing more value to customers. Ontraport’s comprehensive marketing, sales, and business operations features include CRM, automation, payments, web apps, tracking, email and SMS, landing pages, and membership sites. Service providers of all types rely on Ontraport to achieve more growth with less effort, including consultants and agencies, coaches and advisors, and personal and professional service providers. Visit for more information.

#13. Adobe Campaign Software


Adobe Campaign is a marketing automation platform that can automate, deliver, and report on emails. It lets people plan, coordinate, and send out dynamic campaigns through email, mobile platforms, and other channels.

Email management, cross-channel marketing, segmentation, and targeting are among the key features of Adobe Campaign. Adobe Analytics integration, audience segmentation, customer profiles, data connectors, and federated data access are all provided by its segmentation and targeting features. Cross-channel marketing tools on the platform include tools for campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS, and push notifications.

#14. Contactability Software


Contactability LeadManager is a cloud-based marketing platform that allows businesses to track leads as they progress through the sales pipeline and track closed deals. This solution includes tools for managing interactions with current and potential customers.

Contactability’s suite includes marketing and sales automation, customer service and support, self-service, and a call centre. Their workflow assists agents and representatives in planning their daily tasks. Contactability can capture leads from various web forms and integrates with third-party lead sources. Prospects are routed to a nurturing programme or pushed forward to a rep once the solution detects interest. Once a lead has converted into a customer, Contactability’s retention campaigns assist in staying in touch with them via follow-up calls and/or emails.

#15. GetResponse Software


GetResponse is a cloud-based marketing tool that allows users to communicate with their customers via email as well as create landing pages. It primarily serves small businesses, bloggers, and marketing firms.

GetResponse offers an email creator that allows users to create emails without prior programming knowledge. This module includes email templates as well as images to support design requirements.


What kinds of messages can Iterable handle?

Iterable has the ability to send an email, push notifications, in-app messages, SMS, and web push notifications.

Is Iterable compatible with mobile devices?

Iterable can send an email, push notifications, SMS, and in-app messages, among other things. You can also send events back to Iterable from your mobile apps and use these events to segment and filter contacts.

Does Iterable work for B2B businesses?

Iterable can be used by B2B companies, but its functionality is optimised for B2C businesses (e.g., e-commerce, subscription services, media companies, etc.).

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